From the beginning Airship has been pushing for more transparent pricing and better customer value within the physical security industry. Not only do we believe in it, but it's inevitable. As IT continues to converge with physical security, digital video hardware is seeing increased commoditization. Water flows both ways though: IT guys are jumping into the physical security industry precisely because it's not commoditized yet, and the margins remain fatter. This from SDM:
Some industry participants maintain that IT has become more commodity-based and less profitable in recent years. They see the security industry as a ripe area for expansion, much as some security dealers and systems integrators have been moving into home control and audio/video in recent years for the same reason.
“Quite honestly, what these products represent to them is higher margins than they can make in the networking world,” stresses Tony Sorrentino, vice president of merchandising for distributor ScanSource Security, Greenville, S.C., about IT integrators. “I think as competition continues to increase from networking servers and products, the world of physical security is becoming even more attractive to them.”
- Abigail
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