Having grown up in Vermont, I have some serious standards for maple syrup. In fact, I mail-order it in gallons from a farm there that does its own annual sugaring. Sometimes, you can't even get it because sugaring is not done year-round —unlike Mrs. Butterfield's, when it runs out, it runs out. The owner of the farm I order from is the Honorary Director of the the Vermont Maple Sugar Makers' Association. I do this not just because I love authentic maple syrup made where I grew up, but because authenticity is rare and wonderful. If we can make video systems that are as authentically made and as high quality as the maple syrup I order, we'll go far. And if we can value our customers as much as Mr. Clark of Clark Farms does (see note above, featuring classic Vermont awesomeness), we'll go even further.
In our business, authenticity is about caring about customers' problems and addressing them, not gussying up old technology and spending a fortune marketing it.
What about our systems is "authentic" in that sense? We write our own software in Bellevue, WA — we don't settle for or dress up the dumb software that comes with the powerful hardware we use. We take feedback directly from customers and implement it as soon as we can. And we're doing everything on an open platform so users know it's going to work with everything else and grow into the future.
Abigail
Oh yeah — and if you want some kickass maple syrup, call a real Vermont sugar farm at 802-325-3203.
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